Genesis of The Center For
Modeling Optimal Outcomes® LLC
The Center For Modeling
Optimal Outcomes® LLC (The Center) was founded in January 2003 as a think tank
with the objective being to function as an inter-disciplinary catalyst for
innovation. The Center's founder, William McFaul, elected to use a
complexity science based model similar to those used by
groups like the Santa Fe Institute in New Mexico to function as the
platform for the group's activities.
Rather than delivering
services, solutions or products directly and in keeping in the true spirit of
an innovative think tank, the choice was made to conceive and design models
supported by intellectual property which could address universal needs in the
marketplace. These models would then be adopted and customized by third
parties to excel within their specific domains of expertise.
It should be noted that,
while we provide meaningful information, most of the models are
transformational in nature. Accordingly, it is impossible to provide in-depth
explanations for the many applications of these models on the web site. We
encourage you to contact us to obtain specific in-depth information as it may
pertain to your particular topic or area of interest.
Due to its universal
applicability, The Center selected the creation of a model to overcome inertia
for change as its first challenge. From the onset, it was apparent that
cognitive processes were the causal factors for resisting change; a fact that
necessitated considerable research into the dynamics of neurobiology and brain
After two years of
intense effort, The Center's initial model enabled them to formulate a novel
process for personnel selection based on cognitive categorization; i.e. How
People Think®. A subsequent model incorporated the coordination of
characteristics, skills and knowledge sets of individuals and team members in
order to optimize cohesion and integrative thinking in organizational
As The Center's
application of neuroscience in business expanded, they developed a third model
for team training and education that dramatically expanded integrative thinking
through the business application of neuroplasticity. Patents are pending for
these three models.
Please navigate the website
for more information on the offerings of The Center.